Social media anything but rocket scienceBY MARK STORY | MONDAY, 4 FEB 2013 8:45AMThe proper adoption of social media strategy by financial advisers will help to raise up the public perception of the sector so often portrayed badly by media. |
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Matt Gaden
HEAD OF AUSTRALIA
JANUS HENDERSON INVESTORS (AUSTRALIA) LIMITED
JANUS HENDERSON INVESTORS (AUSTRALIA) LIMITED
Helping investors traverse financial markets and build their wealth during the peaks and troughs is Janus Henderson Investors head of Australia Matt Gaden's game plan. He tells Karren Vergara why in this long game of investing, active management wins.
Very well said! I think that social media is nothing complicated - if it is for leisure at least. When it comes to the marketing side - it is just another, more informal place where to apply your knowledge. It is a mere possiblity, that is easy to handle and doesn't require so much effort. The only thing that is more complicated are the tools connected with social media - for monitoring and others. They must be used by people who really know what we are talking about.
This is a great article, I believe for the financial planning industry one the biggest decisions is, do I trust the social media channel I am about to use? what will it do to my brand? and the sometimes fine line we tread between general and specific advice.